Drilling for Diamonds - how to build and grow a business full of crown-jewel customers.
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Who are we?

The Mills Group is a leading communication and marketing consultancy.

Over the last twenty one years, The Mills Group has built an international reputation as:

  • Leaders in sales, negotiation, presentation strategy and skills development.
  • Pioneers and innovators in the selling and marketing of professional services.
  • Experts in the field of value creation, value communication and value capture.

Our reputation is based on:

  • A relentless focus on delivering high impact results for our clients.
  • Providing world-class consulting and training that produces increased profits, improved productivity and enhanced performance.
  • Publishing thought leading business titles in our areas of expertise. Our books on marketing, persuasion, negotiation and motivation have been translated into 18 languages and distributed in more than 42 countries.
  • Working with many of the world's leading companies. Our clients include the industry leaders in eight major industry sectors.
  • Creating innovative programs based on our pioneering research into high-impact persuasion and influence.

Our work on influence and persuasion has been recognized by Harvard Business School Publishing who have appointed Mills Group CEO Harry Mills as their subject matter expert on persuasion for the Harvard ManageMentor program - a service which delivers management advice and tools to managers in ten different languages.

In 2006, The Mills Group launched its revolutionary Drilling for Diamonds marketing and sales program.

The Drilling for Diamonds Certified Coaches Program
Drilling for Diamonds for Professional Service Firms and Corporates
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